Neustadt Creative Marketing applies the tools of market research to gain insight into areas such as an institution’s competitive environment, the internal goals of an organization, and the external pressures of the marketplace. But the critical need of our clients is for objective research into the pressure points of the target audience. Done right, research uncovers the emotions and attitudes that underlie consumer choices and decisions. That analysis grounds decisions about what direction to take moving forward.
Because each client is different, each project requires a unique research protocol and solution. Which is why we customize our approach for the individual client. Rather than use boilerplate surveys, we create original survey instruments. Only then can we glean nuances from the data, whether qualitative or quantitative. If you are looking for nuanced answers to particular questions, you are the perfect client for us.
With expertise in survey methodology and sampling, NCM applies a market research toolkit that includes:
We hold ourselves to the highest standards for data collection and analysis, and we comply with AAPOR (American Association of Public Opinion Research) best practices.
The types of audiences we may speak with are:
We are familiar with the particular research challenges of small schools, and we have worked through them. We also have experience managing the large data sets that come with conducting research for large-scale institutions. Because of our experience with a range of clients – from enormous research universities to tiny independent schools – we can derive actionable information for institutions of all sizes. Our experience informs our research design, allowing us to reach appropriate audiences and maximize candid insights from various constituencies.
The tangible results of a research project are lucid, easily digestible reports of our findings. But they don’t end there. Our research brings sharp insights that you could not have gotten any other way. And for many clients, our work is not complete when we deliver a report. When working with us, research is often only the beginning.