It's been two years since Typekit launched their service for embedding non-system fonts into websites. Today it is possible, as never before, to build a website that takes advantage of the thousands of fonts also available in the print design world.
I'm not sure what the longterm implications of this innovation will be. Readability might actually suffer, since many of the print fonts do not perform particularly well in on-line environments. Will we someday look back nostalgically at the clarity and readability of Georgia and Verdana?
One thing that is clear is that your potential for projecting a brand personality on the Web has just expanded exponentially. The chances are now quite good that whatever fonts are stipulated in your graphic standards manual can be used throughout your website as well as in print.