When will colleges and universities stop playing games with their sales operations? News comes today that Goucher College has introduced an alternative admissions approach – if students submit a short video application they can forego submitting grades from their high school transcripts.
Further down in the article we learn that students will still need to submit their grades to be eligible for merit-aid awards. I don’t know the percentage of Goucher students who receive merit awards but more than 70% apply for financial aid and only 10% have their full aid met. I assume that a large fraction of these students vie for merit awards as a way to close the gap. It's extremely difficult to attend a college such as Goucher without some sort of merit award.