Graphic design, writing, and content strategy; print publications, websites, and outdoor advertising – this laundry list is some of what we mean when we say “creative.” Creative is the viewbook that inspires thousands of prospective students to apply, the virtual tour that bumps up international student enrollment, the case statement that leads your development staff to exceed fundraising goals. It also means logos and identity systems – the mainstays of brand-based marketing communications. Take a look.