Office tours are welcome.
Neustadt Creative Marketing 1714 Eastern Avenue
Baltimore, MD 21231
Allison Blum Le, Art Director, ext. 5
Ashley Twaddell, Production Designer, ext. 8
BethAnne Garcia, Account Manager, ext. 1
Edit Barry, Writer and Content Strategist, ext. 4
Mark Neustadt, Principal, ext. 7
Meredith Chaiken, Research Director, ext. 3
Tosin Ayeni, Research Associate, ext. 6
Wendi Miller, Executive Assistant, ext. 2
Our office is located in Baltimore, about 20 minutes from BWI.
from BWI-Thurgood Marshall Airport
Take I-195 W to 295 N/Baltimore-Washington Pkwy toward I-695 N. Continue to follow MD-295 N. Turn right onto W. Pratt Street. Turn right again on S. President Street. Take the first left onto Eastern Avenue. Total time: ~20 minutes
from points north
From I-695 take 83 South all the way to the end, when it becomes N. President Street. Make a left on Eastern Avenue.
Metered parking is abundant on Eastern Avenue. For longer visits to the office, we suggest parking on nearby sidestreets such as Ann Street. If you're planning on parking for more than an hour, take W. Pratt Street, turn south on Ann and find a spot before you hit Eastern.
The Importance of Brand Strategy
The mainstream advertising paradigm is push. You develop your message and then force it onto your target audience via repetition. Madison Avenue has developed sophisticated and highly refined mechanisms for calculating this push. But if you work at a nonprofit academic institution, your ability to employ push is limited – if not non-existent. You might as well throw those chapters of your marketing textbooks away. They don’t apply to you (unless your administration is going to restructure their budgets and devote a significantly greater fraction to marketing). This is why a disciplined and proven brand strategy is so essential to academic institutions. With so little ability to use the traditional tools of push-based advertising, it is critical that every one of your communications, even the most casual, conveys your marketing message. You don’t have TV commercials. You need everything – your stationery, sweatshirts, school tour, website, Facebook page, admissions materials, fundraisers – to carry your message. As an academic institution, you are swimming upstream in a commercial world. You use a brand strategy to accomplish your goals.