On a roll

Wesleyan University, one of our most longstanding clients, has experienced steady, nay, dramatic application increases at a time when many institutions are facing challenges. After an explosive 22% increase in 2009, applications rose another 6% in 2010.

Wesleyan’s success is a case study in what can happen when excellence in admissions combines with a top-down commitment to market research and strategy.

In 2010 we conducted a new round of research and unveiled a brand new viewbook for Wesleyan. The college has always been a trendsetter, so it made perfect sense that we would pioneer a solution that is significantly more economical and less paper-intensive than the norm. An oversized tabloid printed on inexpensive, light-weight stock strikes the perfect tone for today’s 17-year-old admissions prospect. Student voices jump off the page as design, images, and copy tell the Wesleyan story. We’re proud to be a partner with Wesleyan at it continues its impressive advance.

Wesleyan U Student Profile - James from Neustadt Creative Marketing on Vimeo.