Five keys to looking like a liberal arts college
Do you want to attend a liberal arts college in the Pacific Northwest? If so, you need to consider the University of Puget Sound.
That in a nutshell is the sales proposition that NCM developed for the college. Deceptively simple. But how do you implement such a campaign in regional markets where the private-liberal-arts-college category is not well understood, and in a way that will overcome teenage skepticism? The answer is one of which all institutions large and small need to take heed: you develop a fully integrated, cross-platform campaign. You develop clear and compelling core messaging, and you make sure that it is fully implemented in both Web and print. This is a campaign designed to dramatically change perceptions of an institution and advance it into the ranks of highly selective national liberal arts colleges.
Note: Those who are interested in Web-forward projects like the Puget Sound campaign should visit the website of NCM's sister company, Door No. 2. Door No. 2 features the same services but with a more central programming, Web design and social media orientation.
- brand strategy
- admissions identity system
- complete family of admissions publications
- institution-wide website