Student drivers wanted

Guided by the inspirational leadership of Dr. Freeman Hrabowski III, UMBC has built a national reputation for producing some of our nation’s best and brightest. Like any great university, it requires collaboration with a marketing partner to ensure that its messages are optimized and that it can continue its impressive advance.

Over the course of a 13-year relationship, NCM has provided a wide range of research, strategy, and creative assistance to UMBC – everything from the school identity system, to a graduate school marketing strategy and three generations of school viewbooks. The most recent engagement focused on perceptions of social life at UMBC. We chose to address this issue in a way that would break through the static and reshape student perceptions. So we developed a cutting-edge social media site that lets UMBC’s current students share the word about campus life.

Note: If you are interested in Web-forward projects like the UMBC "College.Be." campaign, visit the website of NCM’s sister company, Door No. 2. Door No. 2 features the same services with a more central programming, Web design and social media orientation.