Branding to break ground

The Waldorf School of Baltimore came to NCM with multiple challenges: it needed to strengthen preschool and kindergarten enrollments as it embarked on an ambitious fundraising campaign to extend its program into the upper school years.

After a comprehensive research and branding phase, NCM developed and executed a cross-platform marketing makeover that touched all aspects of Waldorf’s operations. New video and still photography was commissioned to support a new website, a set of publications and a campaign video.

Future-oriented marketers note: the Waldorf program does not include a traditional viewbook, instead devoting those resources to a more engaging Web presence.