125 years of girl power

St. Timothy's School for Girls is an independent boarding and day school in Stevenson, Maryland, with a rich history and a proud tradition. It is also one of a handful of American boarding schools to offer the IB curriculum. St. Tim’s came to NCM in 2004 seeking a way to frame their tradition and their offerings to all their audiences – current and prospective students, their families, alumnae and donors.

Research among all audiences resulted in the articulation of a brand platform and a communications plan. Having built consensus and buy-in from important internal constituencies, NCM embarked on implementation of a comprehensive marketing campaign including an identity system, website, viewbook and admissions package, magazine design and campaign materials.