Go Green!

St. Patrick’s Episcopal Day School is a gem. From modest beginnings as a parish nursery school, it now serves 500 students through Grade 8. And it has built a reputation as one of the finest independent schools in Washington, D.C.

Given the District’s small market – where prospective families scrutinize every inch of an institution and reputations rise and fall via word-of-mouth (and increasingly via third-party social media websites) – St. Patrick’s rise was impressive. The question was how to secure and enhance its performance – which presented us with exactly the sort of challenges we enjoy.

We began by conducting qualitative research. Our findings provided the rationale for a marketing strategy that promised just the right kind of step forward. A series of presentations built internal consensus – a key factor in ensuring the success of any institution-wide brand strategy. From there we set to work on creative implementation – an admissions collateral program built around a new viewbook and accompanying admissions materials, and a case statement for an important capital campaign.

In a little less than nine months, we were able to create a platform for St. Patrick’s that promises to secure its position and raise its profile on Washington D.C.’s independent school scene.