This is a test.
The Independent School Entrance Exam (ISEE), an ERB test, came to NCM to develop an awareness campaign around the launch of a newly updated exam. In developing the test, ISEE had sought input from teachers and administrators nationwide and partnered with a developer at the cutting edge of computerized testing. They wanted to get the word out about the changes. They also wanted to send the message that their commitment to service, as well as their exclusive focus on the independent school population, set them apart.
NCM took charge of a complete makeover for ISEE, including a new wordmark, color and typographic system, tagline, microsite and extensive collateral program.
Project Components
2007-present
- brand strategy
- wordmark and identity system
- print collateral
- promotional website






