Mark Neustadt will be sharing his annual fund expertise at the 27th Annual STAFF (Sharing the Annual Fund Fundamentals) Conference later this month. As one of the plenary speakers, Mark will be speaking to liberal arts colleges from around the country. He will speak on two topics; Brand Personality and your Annual Fund Campaign and he will be presenting a case study: the Wesleyan Segmentation Strategy for SYBUNT vs. Consecutive Year Donors based on work done for Wesleyan in 2010.