The Neustadt Creative Marketing team has expertise in market research, brand strategy, and creative implementation. We specialize in brand work for colleges, universities, and schools.
Start Date: January 1997
Mark plays a central role in every aspect of NCM’s work, from research to strategy to creative. Hire us for research and strategy, and he will spend time on your campus, conduct focus groups, and write your positioning statement, finally presenting research reports and strategy to your people. Hire us for creative, and he will oversee execution from comps to proofs. Hire us for a comprehensive brand project, and he will not disappear. On the contrary, he will become a fixture in your life for the duration. (You’ll get used to him.)
Prior to forming NCM, Mark served as vice president of North Charles Street Design Organization in Baltimore. Previously, he worked at Johns Hopkins University and Maryland Institute College of Art (MICA). Mark lectures internationally on a wide range of marketing topics and served for many years as adjunct assistant professor at Columbia University, where he taught educational marketing in the Klingenstein Center for Independent School Leadership.
Mark holds a B.A. from the University of Chicago and a Ph.D. from Johns Hopkins University. He writes a blog called Marketing Education.
Start Date: April 2006
Every client working on a project with NCM will work with BethAnne, who serves as the primary point of contact from contract signing to product delivery. When she is not on the phone or responding to emails, she is reviewing schedules and directing traffic, ultimately enabling the NCM team to produce work of the highest quality on time and on budget. Her outgoing nature and can-do attitude guarantee that we accomplish our goals.
BethAnne was only a year out of college when Mark hired her as a project manager in 2006. She has since worked with dozens of educational institutions. And her depth of experience has brought with it a veteran’s understanding of the nuts and bolts of brand-based marketing. From implementing research protocols to managing print, Web, and video production, BethAnne’s education in the industry has been hands-on. You can see the results in every project NCM has executed since she began.
BethAnne has a B.F.A. in Visual Communications from the University of Delaware.
Start Date: January 2011
When Meredith joined the NCM team, she brought with her 15 years of survey research experience and expertise in survey design and sampling. She applies her skill set – and her sharp analytical mind – to designing research protocols that guide strategic decision-making. She can be found drafting surveys, conducting focus groups, interviewing individual stakeholders, and poring over admissions data for a range of independent schools, colleges, and institutes.
Meredith came to NCM from the fast-paced world of political polling, having served as a vice president of the Mellman Group. In 2008, she was named a “Rising Star” by Politics magazine for her innovative approach to strategic research. She served as Colorado Political Director for the Kerry for President campaign in the 2004 election cycle. At NCM, her clients have included Pomona College, Middlebury College, Cardinal Stritch University, DePauw University, The Madeira School, St. George’s, The Blake School, and others.
Meredith earned a B.S. with honors from the School of Industrial and Labor Relations at Cornell University and an M.P.P. from the Kennedy School of Government at Harvard.
Start Date: April 2007
Allison is the lead graphic designer of logos, identity systems, and print publications at NCM. She approaches each new project as a challenge, to which she brings a mix of artistic intuition and problem-solving skills. Her designs are fresh and straightforward. Her art direction is clear. Her creative solutions not only feel right but also make sense. Because her design sensibility is malleable, she is as comfortable working within the constraints of a brand platform as she is without them. She also has range. She can design for high school seniors and senior alumni and trustees, transitioning seamlessly from a sophisticated case statement to a youthful admissions campaign.
Seemingly predestined to work in marketing for educational institutions, Allison’s first industry job was at the in-house design and communications office of her alma mater. At NCM, her clients have included Middlebury College, Pomona College, The Madeira School, Tufts University, Wesleyan University, Cardinal Stritch University, DePauw University, Brooklyn College, and a cadre of others.
Allison earned a B.A. in Art with a concentration in Visual Communications from George Washington University.
Start Date: October 2007
Edit (ee-DEET) is a message disciplinarian. Her keen ear for language and clear thinking allow her to turn an abstract brand strategy into concrete execution in print and online. Edit has a hand in developing message architecture, information architecture, and creative concepts. As lead writer, she touches everything from captions to case statements; she interviews subjects for quotes and profiles; and she turns out taglines and ad campaigns – all in service of the brand strategy. She has a talent for writing in a variety of voices, with tone and style appropriate for aspiring collegians, heavyweight donors, helicopter parents, and everyone in between.
When NCM discovered Edit, she was producing textbooks and related materials for an educational content developer that serviced major publishing houses and media organizations. She had gained Web writing and editing experience with two Bay Area Web startups before coming to Baltimore to study political theory. In her time as in-house writer for NCM, Edit’s clients have included Pomona, Wesleyan, Tufts, Grinnell, DePauw, Brooklyn College, The Blake School, The Madeira School, and many others.
Edit earned her B.A. magna cum laude from Amherst College, graduating Phi Beta Kappa with a major in English and distinction in Interdisciplinary Studies. She earned her M.A. from Johns Hopkins University.
Start Date: October 2012
A focused analyst content to crunch data for days at a stretch, Tosin brings an easy charm and a passion for market research to his role at NCM. On the quantitative side, Tosin works with Mark and Meredith to establish research objectives, design survey instruments, and carry out competitive analysis. He also conducts statistical analysis of survey data and reports survey findings. On the qualitative side, he designs discussion guides for focus groups and interviews, ensures smooth recruitment of respondents, conducts in-depth interviews with key demographics, and analyzes data. His research reports are clean, thorough, and precise.
Tosin joined NCM fresh out of a master’s in marketing research program. While in graduate school, he served on the executive council of the Master of Marketing Research Student Association and completed internships as a research analyst for GfK, working on projects for John Deere, Pfizer, Novartis, and Bayer. At NCM, Tosin’s clients have included Middlebury College, Pomona College, St. George’s School, and The Blake School, among others.
Tosin earned his B.A. with a double major in Accounting and Education from Adekunle Ajasin University in Nigeria and his M.M.R. from Southern Illinois University in St. Louis.