The Neustadt Creative Marketing team has expertise in market research, brand strategy, and creative implementation. We specialize in brand work for colleges, universities, and schools.
Start Date: January 1997
Mark plays a central role in every aspect of NCM’s work, from research to strategy to creative. Hire us for research and strategy, and he will spend time on your campus, conduct focus groups, and write your positioning statement, finally presenting research reports and strategy to your people. Hire us for creative, and he will oversee execution from comps to proofs. Hire us for a comprehensive brand project, and he will not disappear. On the contrary, he will become a fixture in your life for the duration. (You’ll get used to him.)
Prior to forming NCM, Mark served as vice president of North Charles Street Design Organization in Baltimore. Previously, he worked at Johns Hopkins University and Maryland Institute College of Art (MICA). Mark lectures internationally on a wide range of marketing topics and served for many years as adjunct assistant professor at Columbia University, where he taught educational marketing in the Klingenstein Center for Independent School Leadership.
Mark holds a B.A. from the University of Chicago and a Ph.D. from Johns Hopkins University. He writes a blog called Marketing Education.
Start Date: January 2011
When Meredith joined the NCM team, she brought with her 15 years of survey research experience and expertise in survey design and sampling. She applies her skill set – and her sharp analytical mind – to designing research protocols that guide strategic decision-making. She can be found drafting surveys, conducting focus groups, interviewing individual stakeholders, and poring over admissions data for a range of independent schools, colleges, and institutes.
Meredith came to NCM from the fast-paced world of political polling, having served as a vice president of the Mellman Group. In 2008, she was named a “Rising Star” by Politics magazine for her innovative approach to strategic research. She served as Colorado Political Director for the Kerry for President campaign in the 2004 election cycle. At NCM, her clients have included Pomona College, Middlebury College, Cardinal Stritch University, DePauw University, The Madeira School, St. George’s, The Blake School, and others.
Meredith earned a B.S. with honors from the School of Industrial and Labor Relations at Cornell University and an M.P.P. from the Kennedy School of Government at Harvard.
Start Date: July 2016
Donald is NCM’s one-person support team. As office manager, he ensures that our workspace is organized and systems are running smoothly. As executive assistant, he schedules meetings with and makes travel arrangements for NCM Principal Mark Neustadt.
Before joining the NCM team, Donald was office administrator for the Maryland League of Conservation Voters. As an undergraduate, he worked in fundraising with Penn Hillel. He’s also worked in university and public libraries and served as a teacher and mentor for middle school students in Philadelphia.
Donald was graduated summa cum laude with a B.A. in Classical Languages and Literature from the University of Pennsylvania, and he is pursuing a Master of Liberal Arts degree from St. John’s College Graduate Institute in Annapolis.