Research, strategy, and creative implementation since 1997
At Neustadt Creative Marketing, we offer a full range of marketing services to educational institutions. We can serve as your one-stop shop: many of our clients come to us because they want to work with a single team on research, strategy, and execution. Our hallmark is the integration of market research with high quality creative projects. We believe that such integration is the best way to advance the long-term goals of an institution.
We also provide discrete services in market research, brand strategy, and creative execution, including everything from viewbooks and case statements to websites and social media strategies. We possess experience in every domain of institutional communications: donor and fundraising, alumni, admissions, and current faculty, staff, and students.
Our work is results oriented. We appreciate the significant costs involved in educational marketing and the even larger lost opportunity costs of misdirected or ineffective marketing. Though we consistently receive industry recognition for the quality of our work, we do not measure our worth by the awards we receive. We seek nothing more and nothing less than genuine, bottom-line improvements for our clients – in fundraising, alumni participation, student recruitment and retention, and faculty, staff, and student satisfaction.
Neustadt Creative Marketing is dedicated to providing to educational institutions the benefits that only accrue through intelligent, rigorous, creative, and thoughtful marketing solutions. Contact Mark Neustadt to explore whether our approach would be right for you.
The Hedgehog Approach
Our work is not intended to turn an institution around on a dime. We are hedgehogs not rabbits. Our research phase takes anywhere from four to nine months. Once we have created our high-level strategy document, then we tackle creative projects. A new brand image, publications or a microsite can be ready in as little as five months. A full-blown website or publications program will take longer. Generally we give you your complete school makeover in 18-20 months. The point of all this work is to put an institution on a long term path to success – marketing as a way to control your fortune. You benefit from up times and weather bad times. What would you give to have your institution on a dramatically improved trajectory two years from now? Efficient, thoughtful, committed hedgehogs are better than rabbits any day.