Research, strategy, and creative implementation since 1997
At Neustadt Creative Marketing, we offer a full range of marketing services to educational institutions. We can serve as your one-stop shop: many of our clients come to us because they want to work with a single team on research, strategy, and execution. Our hallmark is the integration of market research with high quality creative projects. We believe that such integration is the best way to advance the long-term goals of an institution.
We also provide discrete services in market research, brand strategy, and creative execution, including everything from viewbooks and case statements to websites and social media strategies. We possess experience in every domain of institutional communications: donor and fundraising, alumni, admissions, and current faculty, staff, and students.
Our work is results oriented. We appreciate the significant costs involved in educational marketing and the even larger lost opportunity costs of misdirected or ineffective marketing. Though we consistently receive industry recognition for the quality of our work, we do not measure our worth by the awards we receive. We seek nothing more and nothing less than genuine, bottom-line improvements for our clients – in fundraising, alumni participation, student recruitment and retention, and faculty, staff, and student satisfaction.
Neustadt Creative Marketing is dedicated to providing to educational institutions the benefits that only accrue through intelligent, rigorous, creative, and thoughtful marketing solutions. Contact Mark Neustadt to explore whether our approach would be right for you.
It is not the case that all youth have a short attention span, are ruled by the MTV aesthetic, spend their time surfing the Web and lack the good sense of their elders. Academically strong students defy these generalizations: they are able to absorb a good deal of information, often have fairly conservative aesthetic preferences, don’t have the time to surf the Web, and on critical points share their parents’ values. They are digital natives. They possess, and expect, complete control over the place, time and format of the media they consume. They cultivate tastes based on a long tail of music and culture that boggles the mind. And they are, like youth perennially, imbued with idealism, lacking the thick skin that comes with age. They live in a world of marketing but look on it with cynicism or indifference. If your marketing is cheesy or mundane, they will notice (although they won’t tell you because they are busy doing other things).