Research to strategy to creative implementation since 1997

At Neustadt Creative Marketing, we integrate three central processes – research, strategy and creative implementation – into all our marketing efforts. Unlike a typical research firm, we apply the science of marketing without losing sight of its creative end. Unlike a purely creative shop, we base execution on rigorous analysis. Our processes and experience enable us to fashion solutions that go beyond window dressing. They do more than please the eye. They result in positive, substantive change.

What are the practical advantages of working with NCM?

  • Effectiveness – In designing a market research protocol, you need to anticipate strategy and implementation so that you can yield actionable information from your research. Likewise, effective creative approaches need to be grounded in research. As strategists who work in all areas, we knit together separate marketing processes to arrive at effective solutions.
  • Efficiency – By providing a complete range of services from research through implementation in print and on the Web, we help you avoid the loss of momentum and focus that can come with a hand-off from one vendor to another.
  • Economy – Our projects work. From beginning to end, they effectuate change. We help you avoid research reports that sit on a shelf gathering dust, or viewbooks and websites that garner attention but yield no tangible results. There are no fits and starts. Money is spent to its proper ends, resulting in significant long-term savings.

 

"Complete Small-School Makeover"

Mark likes to refer to our more comprehensive projects as “complete small school makeovers,” which is a reference to a reality show that we don’t think he’s actually ever seen. But he does have a special place in his heart for our soup-to-nuts projects: research, logo, stationery, website, viewbook, magazine and on, and on and on.  And he seems to be proudest when he can deliver all this for a small organization that would have trouble marshalling separate vendors to bring it all together. Of course, all our clients become small – like family – if it’s a good fit. He did a pretty big makeover for Tufts University, but by the time he was done, he seemed to know most of the folks on campus.