Neustadt Creative Marketing (NCM) is focused on customized marketing solutions for educational institutions – universities, professional schools, colleges, and independent schools. All our projects are research-based and all involve the articulation of a marketing strategy. Our company provides a complete range of marketing services:

• developing and executing research projects
• building brand strategies and marketing plans
• executing complete, integrated communications programs

Institutions both large and small look to Neustadt Creative Marketing to support all phases of marketing. Our emphasis is on tailored solutions and the highest levels of customer service.

The philosophy behind our customized approach is simple: If all institutions employ the same methods, those methods burn themselves out through overuse. That’s why our marketing solutions are tailored to the specific resources, capacities, circumstances, and goals of our clients. That way our work will provide lasting value and distinguish our clients from others in the same competitive space.

Neustadt Creative Marketing is grounded in the best practices of educational marketing, having implemented award-winning marketing projects for more than a decade. We also look beyond the educational arena to best practices in commercial service and product marketing to benefit from what these categories can offer.

Brand strategy is a particular specialty of Neustadt Creative Marketing. We have developed brand strategies for 17 institutions, including a law school, a prestigious private university, a prestigious public university, eight liberal arts colleges, two independent day schools, and a boarding school. Today, all of these institutions enjoy the benefits that come with having a clear and distinctive brand identity.

Our staff of experienced professionals ensures that your project is created and executed to the highest possible standards.

Mark Neustadt, Principal

Mark Neustadt, company principal, steers all phases of NCM marketing projects. Prior to forming Neustadt Creative Marketing in 1997, Mark served as vice president of North Charles Street Design Organization. Previously, he worked at the Johns Hopkins University and the Maryland Institute College of Art. Mark holds the position of adjunct assistant professor at Columbia University, where he teaches educational marketing in the Klingenstein Center for Independent School Leadership. Mark holds a B.A. from the University of Chicago and a Ph.D. from Johns Hopkins University. In his spare time, Mark enjoys cooking, exercise, gardening, and quality time with his wife and two teenage children. Mark originally hails from Arlington, Virginia.

BethAnne Hoffmann, Account Manager

BethAnne Hoffmann, account manager, has primary responsibility for client interface and maintaining focus on the client’s strategic objectives. She holds a B.F.A. from the Visual Communications Department at the University of Delaware, where she was also active as a Blue Hen ambassador. BethAnne is an accomplished illustrator who divides her spare time among designing and producing handmade books, shopping, and maintaining a strict exercise regimen.
BethAnne originally hails from Sherman, Connecticut.

Edit Penchina Barry, Writer and Content Manager

Edit Barry produces and edits text for print and Web projects, manages all copyediting and proofing of published materials, and works with the designer and account manager to integrate content with layout and images. She has more than ten years’ experience as a writer and three as an editor at an educational content development house. She graduated magna cum laude from Amherst College and holds an M.A. from Johns Hopkins University. Edit spends her free time cooking, painting, giving local theatre an audience, and monitoring her husband’s marathon-running habit. Edit was raised in New York City.

Allison Blum, Design and Production

Allison Blum provides design and production services on Neustadt Creative Marketing projects. Allison holds a B.A. from The George Washington University, where she worked in the university communications department. She possesses a wide range of design experience, including a four-month stint in Lyon, France producing medical textbooks for the World Health Organization. Having recently moved into a Baltimore rowhome, Allison divides her free time between exploring Baltimore’s neighborhoods and hanging out at a local dog park. Allison is a native of Atlanta, Georgia.