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University of Puget Sound
Do you want to attend a liberal arts college in the Pacific Northwest? If so, you need to consider the University of Puget Sound. That in a nutshell is the sales proposition that NCM developed for the college. Deceptively simple.
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Tufts University
Who wouldn’t want to be Tufts – a major university ranked as a “hot school” since the early 1990s? And yet, Tufts found itself with significant marketing challenges: a diffuse image, lack of integration across its varied professional schools and a reputation as a backup to the Ivies.
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Dickinson College
Located in Carlisle, Pennsylvania, and founded in 1783, Dickinson College is an historic American liberal arts college. Today, it is deeply committed to being a leader in global awareness and sustainability. For more than a decade, NCM has partnered with Dickinson to position it as an institution that reflects America and engages the world.
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University of Maryland Baltimore County (UMBC)
Guided by the inspirational leadership of Dr. Freeman Hrabowski III, UMBC has built a national reputation for producing some of our nation’s best and brightest. Like any great university, it requires collaboration with a marketing partner to ensure that its messages are optimized and that it can continue its impressive advance.
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The Waldorf School of Baltimore
The Waldorf School of Baltimore came to NCM with multiple challenges: it needed to strengthen preschool and kindergarten enrollments as it embarked on an ambitious fundraising campaign to extend its program into the upper school years.
Full Case Study »
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Stuffed cabbage w. barley at Ernie's on 82nd & Brdwy in NYC. -Mark -
Aftermath of the blizzard of 2010. -Mark -
Snowpocalypse vs. Snowbliteration
In preparation for the snowstorm, our office will be closed tomorrow, Friday, February 6, 2010. We will be working from home, and available via e-mail...
February 5, 2010 -
Charlie McAree, from Schmitz Press makes a visit. -BethAnne -
Welcoming Our First Intern
A new intern is coming to Neustadt Creative Marketing. Maria Satyshur is a junior Media and Communications Studies major at UMBC. Over the next few mo...
February 4, 2010 -
It feels like winter here this morning. -BethAnne -
High school policy debate action shot -Mark -
CASE Gold and Silver for Puget Sound
Neustadt Creative Marketing is proud to announce that the Puget Sound website won a CASE Regional VIII Gold Award and the Viewbook won a Silver Award....
January 25, 2010 -
Our Site Is Live!
If you're reading this post, this isn't news to you. But we're psyched to announce the revamping of www.ncmark.com. Thanks, Fastspot, for designing th...
January 22, 2010 -
Jumbo is the Tufts official mascot; he was originally owned by P.T. Barnum. -
Overall application increase at UMBC since the College.Be. site went live. -
Number of countries represented by Brooklyn College students -
Number of languages spoken by Brooklyn College students -
At Waldorf, the garden is a child's first experience with science. -
NCM Grows a Little Greener
We got our office building a recycling dumpster this morning. To us, this is big news. Now, in addition to our efforts to provide environmentally frie...
December 29, 2009
Telling Stories
It happened again – somebody at a university started lecturing me that the great secret to success in recruitment marketing is telling stories. Stor...
moreJanuary 31, 2010The Dumbbell
For at least 15 years, critics of American higher education have pointed to its dumbbell configuration – at one end there are “Walmart institu...
moreJanuary 17, 2010The Role of Tag Lines in Educational Marketing
I’m not categorically opposed to tag lines. I would never say that under no circumstances should you ever use a tag line. I’d be tempted. ...
moreJanuary 1, 2010No Room For Integrated Marketing at CASE V
I’m returning from the CASE District V conference. I spent a lot of time attending the web track – as opposed to the communications track, which w...
moreDecember 15, 2009The College Admissions Process Fantasy (part II)
Last week, I wrote a post entitled “The College Admissions Process Fantasy (part I). What I was trying to point out is that the standard, accept...
moreDecember 12, 2009Private Colleges and Financial Aid
As is well known, private colleges use financial aid in two ways: They use it to defray costs for families unable to pay and they use it as a discount...
moreDecember 9, 2009The College Admissions Process Fantasy (part 1)
There’s a wide-spread fantasy in higher education. Call it propaganda, social construction, miyth – I don’t care what you call it. The...
moreDecember 7, 2009The One Thing You Must Hire an Outsider For
If you dig marketing and you work at an educational institution you need to be creative – you will never have all the resources you require to do th...
moreNovember 29, 2009The Future
Academic institutions are not particularly good at anticipating the future. Their administrative structures are designed to ensure continuity and resi...
moreNovember 22, 2009Here’s a Major Web Project I Bet You’re (Studiously) Ignoring
There is deserved attention these days to institutional web sites as a tool in college admissions. There can be no question that a highly functioning ...
moreNovember 19, 2009









