Our Expertise

How the integration of research and creative sets NCM apart

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  • Research

    Quantitative and qualitative approaches geared to your needs and challenges.

     

  • Strategy

    The brand platform and communications plan that will move you forward.

  • Creative

    Superb execution to make your strategy come alive and accomplish your goals.

Case Studies

Samples of the work we've done for some of our favorite clients

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  • University of Puget Sound

    Do you want to attend a liberal arts college in the Pacific Northwest? If so, you need to consider the University of Puget Sound. That in a nutshell is the sales proposition that NCM developed for the college. Deceptively simple.

    Full Case Study »
  • Tufts University

    Who wouldn’t want to be Tufts – a major university ranked as a “hot school” since the early 1990s? And yet, Tufts found itself with significant marketing challenges: a diffuse image, lack of integration across its varied professional schools and a reputation as a backup to the Ivies.

    Full Case Study »
  • Dickinson College

    Located in Carlisle, Pennsylvania, and founded in 1783, Dickinson College is an historic American liberal arts college. Today, it is deeply committed to being a leader in global awareness and sustainability. For more than a decade, NCM has partnered with Dickinson to position it as an institution that reflects America and engages the world.

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  • University of Maryland Baltimore County (UMBC)

    Guided by the inspirational leadership of Dr. Freeman Hrabowski III, UMBC has built a national reputation for producing some of our nation’s best and brightest. Like any great university, it requires collaboration with a marketing partner to ensure that its messages are optimized and that it can continue its impressive advance.

    Full Case Study »
  • The Waldorf School of Baltimore

    The Waldorf School of Baltimore came to NCM with multiple challenges: it needed to strengthen preschool and kindergarten enrollments as it embarked on an ambitious fundraising campaign to extend its program into the upper school years.

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Live Feed

News, facts and photos from
the field

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  • Stuffed cabbage w. barley at Ernie's on 82nd & Brdwy in NYC. -Mark
  • Aftermath of the blizzard of 2010. -Mark
  • Snowpocalypse vs. Snowbliteration

    In preparation for the snowstorm, our office will be closed tomorrow, Friday, February 6, 2010. We will be working from home, and available via e-mail...

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    February 5, 2010
  • Charlie McAree, from Schmitz Press makes a visit. -BethAnne
  • Welcoming Our First Intern

    A new intern is coming to Neustadt Creative Marketing. Maria Satyshur is a junior Media and Communications Studies major at UMBC. Over the next few mo...

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    February 4, 2010
  • It feels like winter here this morning. -BethAnne
  • High school policy debate action shot -Mark
  • CASE Gold and Silver for Puget Sound

    Neustadt Creative Marketing is proud to announce that the Puget Sound website won a CASE Regional VIII Gold Award and the Viewbook won a Silver Award....

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    January 25, 2010
  • Our Site Is Live!

    If you're reading this post, this isn't news to you. But we're psyched to announce the revamping of www.ncmark.com. Thanks, Fastspot, for designing th...

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    January 22, 2010
  • Jumbo is the Tufts official mascot; he was originally owned by P.T. Barnum.
  • Overall application increase at UMBC since the College.Be. site went live.
  • Number of countries represented by Brooklyn College students
  • Number of languages spoken by Brooklyn College students
  • At Waldorf, the garden is a child's first experience with science.
  • NCM Grows a Little Greener

    We got our office building a recycling dumpster this morning. To us, this is big news. Now, in addition to our efforts to provide environmentally frie...

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    December 29, 2009

What's Fresh

Mark Neustadt's recent posts
on the state of educational marketing

Read Mark's Blog »
  • Telling Stories

    It happened again – somebody at a university started lecturing me that the great secret to success in recruitment marketing is telling stories. Stor...
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    January 31, 2010
  • The Dumbbell

    For at least 15 years, critics of American higher education have pointed to its dumbbell configuration – at one end there are “Walmart institu...
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    January 17, 2010
  • The Role of Tag Lines in Educational Marketing

    I’m not categorically opposed to tag lines. I would never say that under no circumstances should you ever use a tag line. I’d be tempted. ...
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    January 1, 2010
  • No Room For Integrated Marketing at CASE V

    I’m returning from the CASE District V conference. I spent a lot of time attending the web track – as opposed to the communications track, which w...
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    December 15, 2009
  • The College Admissions Process Fantasy (part II)

    Last week, I wrote a post entitled “The College Admissions Process Fantasy (part I). What I was trying to point out is that the standard, accept...
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    December 12, 2009
  • Private Colleges and Financial Aid

    As is well known, private colleges use financial aid in two ways: They use it to defray costs for families unable to pay and they use it as a discount...
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    December 9, 2009
  • The College Admissions Process Fantasy (part 1)

    There’s a wide-spread fantasy in higher education. Call it propaganda,  social construction, miyth – I don’t care what you call it. The...
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    December 7, 2009
  • The One Thing You Must Hire an Outsider For

    If you dig marketing and you work at an educational institution you need to be creative – you will never have all the resources you require to do th...
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    November 29, 2009
  • The Future

    Academic institutions are not particularly good at anticipating the future. Their administrative structures are designed to ensure continuity and resi...
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    November 22, 2009
  • Here’s a Major Web Project I Bet You’re (Studiously) Ignoring

    There is deserved attention these days to institutional web sites as a tool in college admissions. There can be no question that a highly functioning ...
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    November 19, 2009