One can drive the market for a school
with work that feels organic to it –
that is, brand work of substance.
Turning Middlebury College, Middlebury Schools Abroad, Bread Loaf School of English & Writers’ Conferences, Middlebury School of the Environment, and Monterey Institute of International Studies into parts of a larger whole – to be known as Middlebury – demanded a brand architecture and a brand new identity.
View the microsites and videos:
Communications Audit, Competitive Analysis, Individual Interviews, Focus Groups, Statistical Analysis, Brand Strategy, Brand Architecture, Logo and Identity System, Launch Implementation, Videos
Pomona is a high-prestige Southern California institution that offers talented students the finest resources available. And we tell its story in a series of publications that includes a viewbook, travel, Search, junior viewbook, and senior mailer.
Communications Audit, Competitive Analysis, Focus Groups, Surveys, Statistical Analysis, Brand Strategy, Admissions Strategy, Admissions Publications ProgramMore About this Project
This fast-track creative project refreshed Grinnell's package of admissions publications with a viewbook and travel brochure. A model of economy in its execution, the program was also an award winner, garnering a gold in the student viewbook category from Education Marketing Awards in 2011. Most important, upon implementation of the program, applications soared more than 50 percent.
Communications Audit, Admissions Publications ProgramMore About this Project
A half-boarding/half-day, all-girls high school has a particular set of challenges that demand a nuanced approach. For Madeira, NCM conducted extensive research, developed a strategy, and integrated creative work in print and online. The result: huge increases in applications.
Communications Audit, Competitive Analysis, Individual Interviews, Focus Groups, Statistical Analysis, Brand Strategy, Admissions Strategy, Website, Virtual ToursMore About this Project
The follow-up to six years of NCM’s CASE Award-winning Tufts viewbook, Tufts JUMBO is the viewbook that isn’t. Our research showed it was time for a change, and it came in the form of a thrice-yearly admissions magazine featuring quick facts, feature stories, and student and faculty profiles to capture Tufts’ personality.
Competitive Analysis, Communications Audit, Focus Groups, Admissions Strategy, Admissions MagazinesMore About this Project
Quantitative and qualitative approaches geared to your needs and challenges.
The brand platform and communications plan that will move you forward.
Superb execution to make your strategy come alive and accomplish your goals.
of Latino parents believe affirmative action policies will harm their child’s chances of college admissionCredit: Gallup/Inside Higher Ed survey of American adults, 10/12 More on NCM Blog