Building a new institutional
identity should be a process of
remembering who you are.
Turning Middlebury College, Middlebury Schools Abroad, Bread Loaf School of English & Writers’ Conferences, Middlebury School of the Environment, and Monterey Institute of International Studies into parts of a larger whole – to be known as Middlebury – demanded a brand architecture and a brand new identity.
View the microsites and videos:
Communications Audit, Competitive Analysis, Individual Interviews, Focus Groups, Statistical Analysis, Brand Strategy, Brand Architecture, Logo and Identity System, Launch Implementation, Videos
The third iteration of NCM’s admissions work for Wesleyan, their current package captures the intensity of the experience. Wesleyan is intensely intellectual, social, scientific – the list of descriptors goes on. The package includes a Search brochure, junior viewbook, senior mailer, and a viewbook no less generic than a couture dress.
Admissions Strategy, Competitive Analysis, Cluster Analysis, Factor Analysis, Statistical Analysis, Focus Groups, Surveys, Admissions Publications Program, ViewbookMore About this Project
DePauw University’s capital campaign has an ambitious target and principled goals – most notably, to fund student access through an initiative called The DePauw Trust. NCM stepped in early, developing a working case and seeing the project through logo development and the creation of a campaign case statement with custom carrier.
Surveys, Focus Groups, Capital Campaign Strategy, Capital Campaign Logo and Identity System, Capital Campaign Publications Programs, Case Statements and Communications ToolsMore About this Project
The top independent day school in the Twin Cities region, Blake has an audience of sophisticated alumni who run everything from global brands to state government. Blake needed an equally highbrow magazine to convey stories of alumni success and developments at school.
Alumni MagazinesMore About this Project
Quantitative and qualitative approaches geared to your needs and challenges.
The brand platform and communications plan that will move you forward.
Superb execution to make your strategy come alive and accomplish your goals.
of Latino parents believe affirmative action policies will harm their child’s chances of college admissionCredit: Gallup/Inside Higher Ed survey of American adults, 10/12 More on NCM Blog